A Study on the Inheritance of Traditional Culture and the Innovative Operation Models of Digital Integration in Ethnic Minority Areas of China : A Case Study of the Wuling Mountain Region

다국어 초록 (Multilingual Abstract)

With the acceleration of globalization and digitization, the inheritance of ethnicminority culture faces unprecedented challenges and opportunities. Globalization brings the risk of cultural homogenization, and the uniqueness of ethnic minority culture is gradually disappearing. Especially in ethnic minority areas, cultural heritages such as traditional languages, skills, and festivals are facing the threat of disappearance. Therefore, it is of urgent practical significance to study how to protect and inherit these cultures through digital technology. Digital transformation is not only a necessary measure to protect cultural heritage but also an important way to promote sustainable development in ethnic minority areas. By applying digital technology, innovative paths can be provided for cultural inheritance, ensuring that the diversity of ethnic minority culture is effectively protected and inherited in the context of globalization. The digital transformation of ethnic minority culture is not only a demand for protecting cultural heritage but also an important way to promote regional sustainable development. Based on the theories of cultural ecology and digital media integration, this paper proposes a "technology-content-audience" three-in-one analytical framework combined with the perspective of business management. Through in-depth analysis of three typical cases in the Wuling Mountains, this paper explores the inherent logic, implementation paths, and management strategies of digital inheritance of traditional culture under three different modes: government leadership, enterprise drive, and community autonomy. The research comprehensively utilizes literature analysis, case study, and field investigation methods, obtaining first-hand data through semi-structured interviews, participatory observation, and other means to ensure the empirical foundation and theoretical depth of the research. This study focuses on the digital inheritance of ethnic minority culture in the context of globalization and digitization. The primary objective of the research is to explore how to promote the innovative inheritance of traditional ethnic minority culture through different operational models in the digital era. In the first chapter, the introduction, the paper clarifies the research background and purpose, analyzes the significance of digital transformation for the inheritance of ethnic minority culture, and proposes research questions based on this. The second chapter constructs an analytical framework of "technology empowerment - cultural adaptation - subject interaction" through an in-depth analysis of the integration theory of cultural ecology and digital media, and combines the theory of business management to provide theoretical support for subsequent case analysis and management path design. This framework aims to explore the impact of digital transformation on ethnic minority culture and provide a management perspective for the commercial operation of culture. The innovative contributions of this study are reflected in the following aspects: At the theoretical level, this paper combines management theory to construct an analytical framework integrating cultural ecology and media convergence theory, providing a new perspective for the study of cultural inheritance in the digital era. Especially when exploring innovative management paths for digital cultural inheritance, it provides theoretical support for the commercial transformation of culture. At the methodological level, this paper deeply analyzes three types of innovative operation modes: "government-led," "enterprise-driven," and "community-autonomous," through multiple case comparisons and mixed research methods. It further refines universal operational mechanisms such as "institutionally embedded," "market-compatible," and "community-endogenous." At the practical level, this paper proposes a systematic solution for the "digital convergence innovative operation mode," focusing on how to achieve digital transformation of culture through resource integration, technological innovation, and market operation. Especially, while providing practical operational guidance and strategies for ethnic minority areas, it emphasizes the balance between cultural authenticity and business management in digital transformation.

국문 초록 (Abstract)

세계화와 디지털화가 가속화됨에 따라, 소수민족 문화의 전승은 전례 없는 도전과 기회에 직면해 있다. 세계화는 문화 동질화의 위험을 가져왔으며, 소수민족 문화의 독특성은 점점 사라지고 있다. 특히 소수민족 지역에서 전통 언어, 기술, 축제 등 문화 유산은 소실의 위협을 받고 있어, 디지털 기술을 통해 이러한 문화를 보호하고 전승하는 방법을 연구하는 것은 시급한 현실적 의미를 지닌다. 디지털 전환은 문화 유산을 보호하기 위한 필수적 조치일 뿐만 아니라, 소수민족 지역의 지속 가능한 발전을 촉진하는 중요한 경로이다. 디지털 기술의 활용을 통해 문화 전승에 혁신적인 경로를 제공함으로써, 세계화 배경에서 소수민족 문화의 다양성이 효과적으로 보호되고 전승될 수 있도록 할 수 있다. 소수민족 문화의 디지털 전환은 문화 유산 보호의 필요성일 뿐만 아니라, 지역의 지속 가능한 발전을 추진하는 중요한 경로이다. 본 연구는 문화생태학 이론과 디지털 미디어 융합 이론에 기반하여, 경영관리학적 시각을 결합한 '기술-내용-수용자' 삼위일체 분석 프레임워크를 제안하였다. 무링산 지역의 세 가지 대표 사례에 대한 심층 분석을 통해, 본 논문은 정부 주도, 기업 주도, 지역사회 자치라는 세 가지 다른 모델 하에서 전통 문화의 디지털 전승의 내재적 논리, 실행 경로 및 관리 전략을 탐구하였다. 연구는 문헌 분석법, 사례 연구법 및 현장 조사법을 종합적으로 활용하며, 반구조화 인터뷰, 참여 관찰 등의 방법을 통해 1차 데이터를 수집하여 연구의 실증적 기초와 이론적 깊이를 확보하였다.
본 연구는 세계화와 디지털화 배경에서 소수민족 문화의 디지털 전승을 주요 문제로 하여 분석을 진행하였다. 본 연구는디지털 시대에 다양한 운영 모델을 통해 소수민족 전통 문화의 혁신적 전승을 어떻게 추진할 수 있을지 탐구하고자 하였다. 본 연구는 먼저 제1장 서론 부분에서 연구 배경과 목적을 명확히 하고, 디지털 전환이 소수민족 문화 전승에 갖는 중요성을 분석한 후, 이를 바탕으로 연구 문제를 제기하였다. 제2장에서는 문화생태학과 디지털 미디어 융합 이론을 심층 분석하여 '기술 역량 부여-문화 조정-주체 간 상호작용' 분석 프레임워크를 구축하고, 경영관리학 이론과 결합하여 후속 사례 분석 및 관리 경로 설계에 이론적 기반을 마련하였다.. 이 프레임워크는 디지털 전환이 소수민족 문화에 미치는 영향을 탐구하고, 문화의 상업화 운영에 관리적 시각을 제공하는데 의미가 있다.
본 연구의 혁신적 기여는 다음과 같은 몇 가지 측면에서 나타난다. 이론적 측면에서, 본 논문은 경영관리학 이론을 결합하여 문화생태학과 미디어 융합 이론을 결합한 분석 프레임워크를 구축함으로써, 디지털 시대의 문화 전승 연구에 새로운 시각을 제공하며, 특히 디지털 문화 전승의 혁신적 관리 경로를 탐구할 때 문화의 상업화 전환에 이론적 지원을 제공하였다. 방법론적 측면에서, 본 연구는 다중 사례 비교와 혼합 연구 방법을 통해 '정부 주도형', '기업 주도형', '지역사회 자치형'이라는 세 가지 혁신 운영 모델을 심층 분석하고, 더 나아가 '제도 내재형', '시장 적응형', '지역사회 내생형' 등 보편성을 지닌 운영 메커니즘을 도출하였다. 실천적 측면에서, 본 논문은 '디지털 융합 혁신 운영 모델'이라는 시스템 솔루션을 제안하며, 자원 통합, 기술 혁신 및 시장 운영을 통해 어떻게 문화의 디지털 전환을 실현할 수 있는지에 중점을 두고, 특히 소수민족 지역에 실제적 운영 지침과 전략을 제공하면서도 디지털 전환 과정에서의 문화 본연성과 경영 관리의 균형을 강조하였다.

목차 (Table of Contents)

• CHAPTER 1. Introduction 1
• 1.1 Research background 1
• 1.2 Research Objectives 3
• 1.3 Research Methods 5
• 1.4 Research content 6
• 1.5 Review of domestic and foreign advanced studies 9
• 1.5.1Review of domestic research 9
• 1.5.2 Review of foreign research 13
• 1.6 Research innovation 16
• CHAPTER 2. Related concepts and theoretical basis 18
• 2.1 Definition of core concepts 18
• 2.1.1 Cconnotation evolution of digitalization and digital Transformation 19
• 2.1.2 Concept of traditional culture inheritance 21
• 2.1.3 Concept of innovative operation mode 23
• 2.2. Cultural ecology theory 25
• 2.2.1 Definition of cultural ecology theory· 25
• 2.2.2 Application of cultural ecology theory in digital transformation 27
• 2.2.3 Influence of Cultural Ecology Theory on the Inheritance of Traditional Culture 29
• 2.3 Digital Media Convergence Theory 31
• 2.3.1 Definition of Digital Media Convergence Theory 31
• 2.3.2 Application of Media Convergence Theory in Digital Transformation 33
• 2.3.3 Impact of Digital Media Convergence Theory on the Inheritance of Traditional Culture 35
• CHAPTER 3. Research on the System and Current Situation of the Inheritance of Chinese Minority Traditional Culture 38
• 3.1 Research on the Inheritance System of Chinese Minority Traditional Culture 39
• 3.1.1 Construction of Material Cultural Heritage Protection System 40
• 3.1.2 Inheritance and Development of Intangible Cultural Heritage 44
• 3.1.3 Modern Transformation of Traditional Festival Culture 50
• 3.1.4 Protection of Minority Languages 53
• 3.1.5 Holistic Conservation of Cultural Space 57
• 3.2 Special Study on the Inheritance of Ethnic Minority Cultures in Wuling Mountain Area 62
• 3.2.1 Protection practice of minority material cultural heritage in Wuling Mountain Area 63
• 3.2.2 Subdivision 70
• 3.2.3 Festival culture inheritance and development 74
• 3.2.4 Language protection and inheritance 77
• 3.2.5 Protection and development of cultural space 80
• CHAPTER 4. A case study of digital inheritance of traditional culture in ethnic minority areas of China 84
• 4.1 Case study object selection and research design 84
• 4.1.1 Case selection 86
• 4.1.2 Research Design 90
• 4.2 Government led - Digital Practice of Xianshan GongshuiTourism Area 99
• 4.2.1 Technical Layer - Efficiency Analysis of Digital Media Integration 100
• 4.2.2 Content Layer - Cultural Symbol Translation Mechanism 107
• 4.2.3 Audience Layer Participatory Communication Effect 110
• 4.3 Enterprise driven - Commercial Exploration of "Cloud based Miao Village"in Youyang, Chongqing 120
• 4.3.1 Technical Layer Digital Media Integration Innovation 121
• 4.3.2 Content Layer - Commercial Translation of Cultural Symbols 125
• 4.3.3 Audience Layer - Characteristics of Community Participation 130
• 4.4 Community Autonomy Type - Localization Practice of "Village Digital Archives" in Tongren, Guizhou 133
• 4.4.1 Technical Layer Application of Inclusive Digital Tools 134
• 4.4.2 Content Layer Authenticity Preservation Practice 139
• 4.4.3 Audience Layer - Endogenous Participation Model and Its Governance Wisdom 142
• 4.5 Realistic Challenges of Digital Inheritance 147
• 4.5.1 Technical Challenges - Equipment Coverage and Usage Threshold 147
• 4.5.2 Content dilemma: cultural fidelity and innovation balance 150
• 4.5.3 Audience Dilemma - Contradiction between Depth and Breadth of Participation 152
• 4.5.4 Operational Challenges - Lack of Sustainable Business Models 154
• CHAPTER 5. Research on the Development Strategies of Digital Integration and Innovative Operation Models in Ethnic Minority Areas of China 158
• 5.1 Infrastructure and Technical Support System for Digital Integration Innovation 158
• 5.1.1 Construction of standards and normative system for digital transformation of cultural resources· 158
• 5.1.2 Architecture Design of Multi Agent Collaborative Innovation Technology Platform 161
• 5.1.3 Application mechanism of core digital technology in cultural heritage Scenarios 164
• 5.2 System integration of key elements for digital inheritance of traditional culture 168
• 5.2.1 Differentiated configuration and adaptive construction of digital Infrastructure· 168
• 5.2.2 Cultivation and Incentive Mechanism for Composite Digital Culture Talents 171
• 5.2.3 Innovation of Multi Subject Resource Integration and VIII Collaborative Development Model 173
• 5.3 Design of Implementation Path for Digital Cultural Inheritance and Innovation 176
• 5.3.1 Medium - and long-term development strategy and phased implementation plan 176
• 5.3.2 Key link operation standards and risk prevention and control Mechanisms 177
• 5.3.3 Multi dimensional performance evaluation index system and feedback Mechanism 179
• 5.3.4 Dynamic optimization adjustment and sustainable development guarantee 180
• CHAPTER 6. Conclusion and future direction 182
• 6.1 Research Summary 182
• 6.2 Research Imitations 185
• 6.3 Research Prospects· 187
• References 190
• Appendix 196
• 국문초록 216