중국 딸기산업의 현황과 딸기농가의 경영실태 분석 : 핑두시(平度市)를 사례로 = An Examination of the Current State of China’s Strawberry Industry and the Managerial Conditions of Strawberry Farmers.

다국어 초록 (Multilingual Abstract)

China is one of the major origins of strawberries, with cultivation areas concentrated in Hebei, Shandong, Liaoning, Anhui, and Jiangsu Provinces, accounting for more than 60% of the total. Since the 2020s, the cultivation scale has expanded rapidly; however, problems such as delayed variety renewal, outdated cultivation techniques, plant diseases and continuous cropping obstacles, and quality and environmental issues caused by excessive use of pesticides and chemical fertilizers coexist. This study conducted field interviews and surveys during the winter of 2024–2025 with 75 smallholder farmers in Yunjian Village (Yunshan Town), Beidaliuhe Village (Jiudian Town), and Xiliuqu Village (Guxian Town), all located in Pingdu City, Shandong Province. The survey covered production inputs, cultivation area, varieties, yields, and marketing channels, and the collected data were analyzed using SPSS through frequency and cross-tabulation methods. The results showed that the farming households were mainly middle-aged (40–50 years old) men, most of whom had an education level of middle school or below, and that small-scale cultivation (0.14–0.20 ha) was common. The main variety was Zhangji (章姬), a domestically bred cultivar, which accounted for 45.3% of the cultivation area. Most strawberries were grown in traditional natural-light greenhouses and were marketed primarily through conventional wholesale channels. The main difficulties reported by farmers included labor intensiveness and rising labor costs (e.g., about 40% in Lijiachang Village), uncertainties related to pests, diseases, and seedling quality, as well as problems in distribution, packaging, and transportation. In response, the study suggests the need for increased R&D investment, production standardization, dissemination of eco-friendly cultivation technologies, mechanization, diversification of distribution channels, expansion of storage and processing facilities, and the development of cooperatives and other forms of farmer organization to enhance the value chain. By focusing on the case of Pingdu City, this study empirically highlights the major problems of China’s strawberry industry and provides policy and managerial implications.

목차 (Table of Contents)

• 제1장 서론 1
• 제1절 문제제기 1
• 제2절 연구목적 3
• 제3절 선행연구의 고찰 4
• 제2장 중국의 농업과 딸기산업의 동향 7
• 제1절 중국 농업의 현황 7
• 제2절 중국 딸기의 생산 13
• 제3절 중국 딸기의 유통 16
• 제4절 중국 딸기의 소비 19
• 제3장 사례지역 개요와 조사설계 23
• 제1절 사례지역의 개요 23
• 제2절 설문문항의 구성 28
• 제3절 자료수집과 분석방법 30
• 제4장 딸기농가의 경영실태 분석과 시사점 31
• 제1절 조사대상자의 일반적 특성 31
• 제2절 조사지역별 비교분석 36
• 제3절 주요 시사점 42
• 제5장 결론 45
• 참고문헌 47
• [부록] 설문지 51