중국 고전무용극의 가치 재구성 고찰 : 민족무용극 <홍루몽>을 중심으로 = A Study on the Reorganization of the Value of Ancient Chinese Dance Drama -Focusing on the national dance drama 'Hong Lumong'-

다국어 초록 (Multilingual Abstract)

The development of Chinese ancient dance dramas in recent years reflects both the revival of traditional cultural confidence and the structural transformation of the cultural industry. Among them, the large-scale national dance drama Dream of the Red Chamber ('Hong Lumong'), produced by the National Ballet of China and several provincial troupes, provides an ideal case to examine the phenomenon of “value reconstruction” in Chinese performing arts. As an adaptation of one of the Four Great Classical Novels of China, this dance drama embodies the complex interplay of cultural heritage, aesthetic innovation, market mechanisms, and global communication strategies.
The purpose of this thesis is to explore how Dream of the Red Chamber exemplifies the process of value reconstruction in contemporary Chinese original dance dramas. Value reconstruction refers not only to the reinterpretation of traditional cultural symbols but also to the redefinition of aesthetic paradigms, industrial value chains, and cultural consumption practices under new historical and market conditions. In this sense, the thesis argues that the success of Dream of the Red Chamber lies in its ability to achieve a balance between fidelity to literary tradition and innovation in artistic language, between the preservation of cultural memory and the adaptation to modern consumption needs.
This research employs a multi-method approach. Literature review establishes the academic context of dance drama studies in China and abroad. Case analysis focuses on the artistic and industrial operation of Dream of the Red Chamber. Comparative study juxtaposes the drama with other Chinese original dance dramas such as Confucius and Princess Zhaojun, as well as with international classics like Tchaikovsky’s Swan Lake. Marketing analysis applies the 4P framework (Product, Price, Place, Promotion) to evaluate its market strategies, while SWOT analysis is used to assess its strengths, weaknesses, opportunities, and threats in the broader cultural industry environment. A questionnaire survey is also designed to capture audience perceptions and expectations. Interdisciplinary perspectives from art studies, cultural industry studies, communication studies, and management studies are synthesized to reveal the complexity of dance drama development.
The findings of this study are threefold. First, in terms of cultural value, Dream of the Red Chamber demonstrates the possibility of transforming classical literature into an embodied aesthetic experience, thereby reconstructing cultural memory in a performative way. Second, in terms of aesthetic value, the drama shows how traditional Chinese dance vocabularies can be innovatively integrated with modern stage technologies to create new artistic experiences. Third, in terms of industrial value, the drama exemplifies the expansion of dance drama from a single-theater performance model to a diversified cultural industry chain that includes national touring, international collaboration, digital dissemination, and derivative products.
The significance of this research lies not only in its contribution to the academic discourse on dance drama but also in its implications for the sustainable development of Chinese original performing arts. It suggests that “breaking the circle” (破圈)—expanding from niche audiences to mainstream markets and even international stages — must be accompanied by “value reconstruction,” i.e., the redefinition of cultural, aesthetic, and industrial values in order to secure long-term viability. The case of Dream of the Red Chamber thus provides both theoretical insights and practical strategies for future Chinese original dance dramas.

Keywords: Chinese ancient dance drama, Hong Lumong cultural value reconstruction, 4Ps theory, SWOT analysis, cultural industries.

목차 (Table of Contents)

• Ⅰ.서론 1
• 1. 연구배경 1
• 2. 연구목적 2
• 3. 연구범위 3
• 4. 선행연구 검토 4
• 5. 연구방법 9
• Ⅱ. 무용극홍루몽의 중국 내 현황 11
• 1. 중국 민족무용극의 현황 11
• 2.홍루몽소설의 배경 13
• 3. 무용극홍루몽의 구축 14
• 4.홍루몽의 마케팅 전략 15
• 5.홍루몽의 산업 가치 체계 16
• Ⅲ. 무용극홍루몽의 마케팅 믹스(4Ps) 전략 21
• 1. 제품(Product)：무용극의 핵심가치와 차별화 구축 21
• 2. 가격(Price)：계층화된 가격책정과 관람심리 23
• 3. 플레이스(Place)：극장에서 디지털로의 패러다임 전환 25
• 4. 프로모션(Promotion)：다분야 협력 및 문화 홍보 26
• 5. 소결론 27
• Ⅳ. 무용극홍루몽상황(SWOT) 분석 29
• 1. 강점(Strengths） 29
• 2. 약점(Weaknesses） 31
• 3. 기회(Opportunities） 32
• 4. 위협(Threats） 33
• 5. 상황(SWOT) 분석을 통한 발전 전략 34
• 6. 소결론 35
• Ⅴ. 세계에서의 중국원작 무용극의 현황과 대책 37
• 1. 중국 무용극의 미비점 37
• 2. 중국 무용극의 미래 발전 전략 46
• 3. 소결론 53
• Ⅵ. 결론 57
• 참고문헌 60