With the advent of the era of intelligent manufacturing and the knowledge economy, small and medium-sized manufacturing enterprises are experiencing a growing demand for highly skilled knowledge employee. However, these enterprises face significant ch...
With the advent of the era of intelligent manufacturing and the knowledge economy, small and medium-sized manufacturing enterprises are experiencing a growing demand for highly skilled knowledge employee. However, these enterprises face significant challenges in attracting and retaining such employees, including limited salary competitiveness and constrained career development opportunities. Leadership style, as a critical factor influencing employee behavior and attitudes, plays a pivotal role in enhancing employee loyalty and organizational stability. This thesis investigates the impact of transformational leadership style on the loyalty of knowledge employee in SMEs, aiming to provide practical guidance for talent management and leadership practices in these enterprises. This thesis combines literature review and empirical analysis, utilizing questionnaire surveys to collect data. Statistical tools such as SPSS and AMOS are employed for reliability and validity testing, multiple regression analysis, and mediation and moderation effect analyses. Based on the four dimensions of transformational leadership style (idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration), a theoretical model is constructed, and hypotheses are proposed. The thesis examines the mediating role of psychological contracts in the relationship between transformational leadership style and employee loyalty and analyzes the moderating effect of exchange ideology on the relationship between transformational leadership style and psychological contracts. The results indicate that transformational leadership style has a significant positive impact on the loyalty of knowledge employee, with psychological contracts serving as a mediating factor in this relationship. Furthermore, exchange ideology significantly moderates the relationship between transformational leadership style and psychological contracts. The findings provide important theoretical and practical implications for optimizing leadership strategies and enhancing employee loyalty in SMEs. Additionally, the thesis contributes to the theoretical enrichment of transformational leadership style and psychological contract frameworks, offering reference paths for SMEs to achieve sustainable development in competitive markets. Keywords: Small and medium-sized manufacturing enterprises, Transformational leadership style, Knowledge employee; Loyalty, Psychological contract; Exchange ideology