Exploring the Impact of Stakeholders, Strategic Assets, and Green Innovation on the Social Performance of Multinational Enterprises

다국어 초록 (Multilingual Abstract)

In the context of economic globalization, the production and operation of enterprises are no longer confined to a single country. Multinational enterprises have become one of the important engines of world economic development. The construction and contribution of multinational enterprises in host countries promote the local economic growth. At the same time, they also cause problems such as environmental pollution. Enterprises usually do not spontaneously pay attention to social performance. To reduce the cost of fulfilling social responsibility, multinational enterprises may choose to invest in countries or regions with lower social responsibility standards. However, as the investors and general public pay more attention to social and environmental issues, the multinational corporate managers are increasingly focusing not only on economic responsibility, but also on ethical and social responsibility, and on improving the social performance that results from the fulfillment of these responsibilities. Based on this, this study focuses on exploring the driving factors of social performance of multinational enterprises from the perspectives of stakeholders, strategic asset seeking, and green innovation, providing reference and guidance for corporate decision makers. Specifically, this study draws on stakeholder theory and resource-based theory to construct a research model, taking primary stakeholder pressure, secondary stakeholder pressure, and strategic asset-seeking intention as independent variables, and green process innovation and green product innovation as mediator variables, to construct a theoretical model with corporate social performance as the dependent variable. This study distributed questionnaires to multinational enterprises with actual multinational business behaviors, experience in green innovation practices and whose parent companies are located in China. A total of 279 valid questionnaires were collected. Then, the data analysis and hypothesis testing of 17 hypotheses were conducted in this study by using structural equation modeling methodology. This study mainly draws the following conclusions: primary stakeholder pressure has a significant positive impact on both green process innovation and green product innovation; secondary stakeholder pressure has a significant positive impact on both green process innovation and green product innovation; strategy asset-seeking intention has a significant positive impact on both green process innovation and green product innovation; green process innovation and green product innovation both have a significant positive impact on corporate social performance; primary stakeholder pressure and strategic asset-seeking intention have a significant positive impact on corporate social performance; green process innovation and green product innovation have a mediating role in the impact of primary stakeholder pressure, secondary stakeholder pressure and strategic asset- seeking intentions on corporate social performance. This study not only enriches the relevant researches on the factors influencing the social performance of multinational enterprises but also expands the application scope of stakeholder theory and resource-based theory, offering new theoretical perspectives for the study of corporate social performance. Additionally, it provides valuable theoretical guidance and practical references for corporate managers aiming to improve social performance.

목차 (Table of Contents)

• Ⅰ. Introduction 8
• 1.1 Research background and objectives 8
• 1.1.1 Research background 8
• 1.1.2 Research necessity and objectives 14
• 1.2 Research significance and innovation 16
• 1.2.1 Theoretical significance 16
• 1.2.2 Practical significance 18
• 1.2.3 Research innovation 20
• 1.3 Research methodology and content 21
• 1.3.1 Research methodology 21
• 1.3.2 Research content 22
• 1.3.3 Research technology roadmap 24
• Ⅱ. literature review 25
• 2.1 Stakeholder pressure 25
• 2.1.1 Concept of stakeholder pressure 25
• 2.1.2 The related research of stakeholder pressure 29
• 2.2 Strategic asset‐seeking intent 32
• 2.2.1 Concept of strategic asset‐seeking intent 32
• 2.2.2 Research on strategic asset-seeking intent 35
• 2.3 Concept and associated research of green process innovation 37
• 2.4 Concept and associated research of green product innovation 44
• 2.5 Concept and associated research of corporate social performance 47
• Ⅲ. Theoretical foundation and research hypotheses 52
• 3.1 Theoretical foundation 52
• 3.1.1 Resource-based theory 52
• 3.1.2 Stakeholder theory 54
• 3.2 Research model 57
• 3.3 Research hypothesis 60
• 3.3.1 Primary stakeholders pressure and green process innovation 60
• 3.3.2 Primary stakeholders pressure and green product innovation 62
• 3.3.3 Secondary stakeholders pressure and green process innovation 64
• 3.3.4 Secondary stakeholders pressure and green product innovation 67
• 3.3.5 Strategic asset‐seeking intent and green process innovation 69
• 3.3.6 Strategic asset‐seeking intent and green product innovation 71
• 3.3.7 Green process innovation and corporate social performance 73
• 3.3.8 Green product innovation and corporate social performance 75
• 3.3.9 Primary stakeholders pressure and corporate social performance 77
• 3.3.10 Secondary stakeholders pressure and corporate social performance 79
• 3.3.11 Strategic asset‐seeking intent and corporate social performance 82
• 3.3.12 Mediating role of green process innovation 84
• 3.3.13 Mediating role of green product innovation 87
• Ⅳ. Research design and methodology 89
• 4.1 Selection of research subjects 89
• 4.2 Questionnaire design 91
• 4.3 Variable measurement 93
• 4.4 Analytical methodology 97
• Ⅴ. Empirical analysis and discussion of findings 98
• 5.1 Sample characteristics 98
• 5.2 Common method bias test 102
• 5.3 Reliability and validity testing 104
• 5.4 Hypothesis testing 110
• 5.5 Mediation analysis 115
• Ⅵ. Research findings and implications 119
• 6.1 Research findings 119
• 6.2 Theoretical significance 124
• 6.3 Contributions to management studies 127
• 6.4 Limitations of the study and future research directions 132
• Reference 135
• Appendix 165

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