Study on the influencing factors of adopting public welfare B2B e-commerce platform

다국어 초록 (Multilingual Abstract)

With the rapid advancement of information technology, B2B e-commerce platforms are also showing a booming trend. In the mid-1990s, only a few companies made the transaction online. Since 1997, the development of B2B e-commerce platforms has made a significant breakthrough. B2B e-commerce platforms such as Alibaba, Global Sources, and Dunhuang.com are various online enterprises. B2B e-commerce platform provides a very convenient platform for transactions. Until now, more and more enterprises have switched from offline to online transactions, dramatically reducing transaction costs. B2B e-commerce platforms have become increasingly popular among enterprises, and more companies have changed their
Iprevious trading patterns. In the past two decades, investment capitals are becoming increasingly optimistic about the development of B2B e-commerce platforms, and B2B platforms have persistently emerged and achieved brilliant results. In recent years, China's computer and network technology have developed rapidly, and the B2B e-commerce platform supports these technologies, which has made significant progress. However, in developing China's B2B e-commerce platform, there are still many problems that would hinder its healthy development.
Presently, government agencies and private companies set up most e-commerce platforms in China. Government platforms are generally established and operated in the form of government websites. E-commerce platforms in China are still those set up by private companies, such as Alibaba and JD.com. The B2B e-commerce platform opened by private enterprises developed rapidly and has prominent profit-seeking characteristics. The adverse effects of the development trend exist at the expense of the commercial industry, which has caused greater instability and regional imbalances to the current economic model reforms, eventually giving rise to the monopoly phenomenon.
As an emerging transaction model, the public welfare B2B e-commerce platform is the same as the B2B e-commerce platform established by private enterprises. I think shortly, and it can also be widely developed on a global scale and gradually become an irresistible force in socio-economic development. With the advent of global commercialization and the information age, B2B e-commerce platforms have penetrated all walks of life in the national economy. In the development of any
IIindustry, in addition to the pursuit of high profits, we should fully consider the low-profit or non-profit industries to ensure the balance of the entire social and economic structure. It is believed that the public welfare B2B e-commerce platform can also penetrate all walks of life in the national economy. More and more groups are accepting this business model because of its convenience and speed. However, because the public welfare of the non-profit B2B e-commerce platform determines the non-profit nature of the platform and serves the industry, it is necessary to invest a lot of money and workforce to establish a public welfare B2B e-commerce platform and mobilize the enthusiasm of enterprises to participate in public welfare undertakings. It is necessary to quickly establish a sound environment such as laws, policies, logistics, and integrity conducive to the development of B2B e-commerce platforms.
Chinese enterprises have begun to realize the enormous potential of e-commerce. Many enterprises have established their e-commerce platforms but have wasted lots of capital in the course of business. This article conducts research from another perspective on the non-profit B2B platform. There are many studies on B2B e-commerce platforms. However, there is a research literature on non-profit B2B e-commerce platforms. The public welfare B2, B e-commerce platform has not yet been established. This paper studies the influencing factors of adopting public welfare B2B platforms and provides some basis for the possibility and necessity of establishing and developing public welfare B2B e-commerce platforms. In the process of industrial development, both non-profit B2B e-commerce platforms and private B2B e-commerce platforms can develop more healthily simultaneously. I hope that
IIIthe discussion on this topic will play a role in attracting new ideas and make up for the inadequacy of the research on non-profit B2B e-commerce platforms.
So far, the development of e-commerce platforms is more inclined toward private platforms. As a healthy economic and industrial support platform, they generally have the characteristics of typical development of for-profit and public welfare platforms.
The lack of non-profit B2B e-commerce platforms will adversely affect the economic structure and industrial competitiveness.
The development of non-profit B2B e-commerce platforms is affected by critical factors such as law, integrity, logistics, supply, transaction, purchase, and environment. The factors influencing the adoption of public welfare B2B e-commerce platforms include the non-profit purpose of the platform and the goal of serving the development of the industry; transaction integrity assurance factors, convenient operation, human resources; information infrastructure construction, and so on. After preliminary interviews and pre-tests, the three most significant factors affecting the adoption of public welfare B2B e-commerce platforms were logistics service capabilities, electronic payment capabilities, and corporate training.
This paper systematically sorts out the domestic and foreign research literature on public welfare e-commerce platforms, summarizes the current research results, and finds its shortcomings. The study analyzes the factors influencing the adoption of public welfare B2B e-commerce platforms with technology acceptance theory TAM and public welfare theory. On this basis, firstly, the paper investigates the
IVinfluencing factors of the adoption of public welfare B2B e-commerce platforms, puts forward the hypotheses, and designs a conceptual model; secondly, the questionnaire was designed according to the adoption willingness model, and descriptive statistical analysis was done. Furthermore, the reliability and validity of the survey data. Degree analysis, confirmatory factor analysis, path coefficient standardization research results, and analysis were carried out to verify the validity and reliability of the data and its fitness between the sample data and the measurement model; Again, an empirical analysis of the willingness to adopt public welfare B2B e-commerce platform was carried out with the help of a structural equation model.The study also analyzed the platform logistics service capabilities, electronic payment capabilities, and corporate training influence the intention to adopt non-profit B2B e-commerce platforms through the mediating role of perceived usefulness. The influence path coefficients were estimated, and the initial hypothesis was theoretically verified; Finally, the full text was summarized, and the research results provided some insights. It puts forward the willingness to adopt public welfare B2B e-commerce platforms, prospects, and suggestions for accelerating the establishment of public welfare B2B e-commerce platforms. The research results show that:(1) The willingness to adopt public welfare B2B e-commerce platforms is a rational choice made by enterprises that adapt to the Internet economy and new business models;(2) The hypothesis passes the theoretical test, and the variables of electronic payment ability and corporate training have a significant impact on the willingness of enterprises to adopt through perceived usefulness; Moreover, the logistics service capability has no significant impact.(3)
VThe questionnaire data is reliable and stable, and the sample data has a high degree of fit with the measurement model; (4) Perceived usefulness plays an essential role in the factors that affect the adoption of public welfare B2B e-commerce platforms.

목차 (Table of Contents)

• I. Introduction 1
• 1.1 Background and significance 1
• 1.2 The question and its significance 4
• 1.2.1 Questions raised 4
• 1.2.2 Research significance 6
• 1.3 Research goals and ideas 9
• 1.3.1 Objectives of the study 9
• 1.3.2 Research ideas 10
• 1.4 Models and assumptions of the study 12
• 1.4.1 Model of the study 12
• 1.4.2 Assumptions of the study 13
• 1.5 Research Methods 15
• 1.6 Thesis framework 16
• 1.7 Possible innovation 18
• 1.8 Definition of related concepts in thesis research 19
• 1.8.1 Public welfare 19
• 1.8.2 Public welfare e-commerce 19
• 1.8.3 Public welfare B2B e-commerce platform 20
• Ⅱ. Literature Review and Theoretical Basis 23
• 2.1 Relevant theoretical principles 23
• 2.1.1 Technology acceptance model 23
• 2.1.2 The Theory of Public Welfare 30
• 2.2 Literature review 37
• 2.2.1 Foreign Literature Review 38
• 2.2.2 Domestic Literature Review 53
• 2.2.3 Review of literature on influencing factors 70
• Ⅲ. Investigation on Influencing Factors of Public Welfare B2B E-commerce Platforms 73
• 3.1 Definition of e-commerce and elements of e-commerce 73
• 3.1.1 Definition of E-commerce 73
• 3.1.2 Four elements of e-commerce 74
• 3.2 The concept of B2B e-commerce platform and the classification of e-commerce platform 74
• 3.2.1 The concept of B2B e-commerce platform 74
• 3.2.2 Classification of e-commerce platforms 75
• 3.3 Research status and existing problems of B2B e-commerce platform 77
• 3.3.1 Research on the status quo of B2B e-commerce platforms 77
• 3.3.2 Problems Existing in China's B2B E-commerce Platforms 82
• 3.4 Research on non-profit B2B e-commerce platforms 87
• 3.4.1 Status Quo of Public Welfare B2B E-commerce Platforms 89
• 3.4.2 Research on Influencing Factors of Public Welfare B2B E-commerce Platforms 97
• 3.4.3 Development of non-profit B2B e-commerce platforms 98
• Ⅳ Investigating the Factors That Influence the Adoption of Public Welfare B2B E-commerce Platforms 102
• 4.1 Model formation mechanism 103
• 4.2 Research Hypotheses 105
• 4.2.1 Logistics service capacity and perceived efficacy 107
• 4.2.2 Electronic payment capability and perceived usefulness 110
• 4.2.3 Corporate training and perceived usefulness 113
• 4.2.4 Perceived usefulness and willingness to adopt B2B e-commerce platform . 116
• 4.3 Theoretical Model 123
• 4.4 Chapter Summary 124
• Ⅴ Questionnaire Design and Hypothesis Testing 126
• 5.1 Questionnaire Design 126
• 5.1.1 Pre-testing 126
• 5.1.2 Formal questionnaire design 126
• 5.2 Sample Descriptive Statistics 131
• 5.3 Reliability and Validity Analysis 133
• 5.3.1 Reliability Analysis 133
• 5.3.2 Validity analysis 134
• 5.4 Model Analysis 143
• 5.4.1 Model Validation 143
• 5.4.2 Overall model fitting analysis 144
• 5.4.3 Path coefficient and significant analysis 147
• 5.4.4 Supporting Analysis of Hypothesis Testing 149
• VI Conclusion and Outlook 152
• 6.1 Research conclusions 152
• 6.2 Research Implications 154
• 6.3 Future Outlook 155
• References 158
• Thanks 168

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