지역시너지형 국경 간 전자상거래 생태시스템 발전방안에 관한 연구 = A Study on the Development Strategy of Regional Synergetic Cross-border E-commerce Ecosystem

다국어 초록 (Multilingual Abstract)

In recent years, cross-border e-commerce has gradually emerged, showing a high-speed development trend, becoming a new driving force to change the development mode of foreign trade and promote economic growth. With the development of regional cooperation and the reform of trade policies of various countries, regional synergetic cross-border e-commerce has emerged quietly, and pushed the world trade to a new stage of development, which has attracted the attention of academia. Although the research on the Regional Synergetic Cross-border E-commerce Ecosystem（RSCEE） is emerging, it is all aimed at cross-border e-commerce ecosystem of specific synergetic region, lacking the research on its general characteristics and development laws. With the increasing influence of cross-border e-commerce on foreign trade development mode and economic growth, how to promote the rapid and healthy development of RSCEE has become an urgent problem to be solved. Therefore, it is necessary to systematically study its general characteristics and development laws.
Based on the ecosystem theory, this paper constructs the regional collaborative cross-border e-commerce ecosystem, which is to clarify the connotation of RSCEE, including the concept of the regional collaborative cross-border e-commerce ecosystem, analysis of its main characteristics and structure. From the perspective of composition structure, the RSCEE is composed of environment, leading species, key species, supporting species and parasitic species; affected by the differences in economic development level, regional policy and other environmental factors, different regions form cross-border e-commerce ecological communities with different characteristics. From the perspective of nutrition structure, the RSCEE mainly includes the core business chain, supporting service chain and peripheral industry chain, and there is a corresponding relationship between the ecological chain and the population, that is, the core business chain is the nutrition structure of the key species, the supporting service chain is the nutrition structure of the supporting species, and the peripheral industry chain is the nutrition structure of the parasitic species. On this basis, the evolution mechanism of RSCEE is studied. The research shows that the development of RSCEE is not only affected by the environmental factors, the cooperation and competition within the population and the synergetic symbiosis among the populations, but also by the synergetic symbiosis among the communities formed in each region, and the synergetic symbiosis among the communities is an important factor affecting the development of RSCEE; its evolution is the result of the game between environment and components, components and components, especially the synergitic development between regional ecological communities has an important impact on the evolution of RSCEE; its evolution process is gradual process, including four stages: synergetic construction, synergetic expansion, synergetic co-opetition, synergetic innovation.
In different stages of evolution, RSCEE shows different characteristics. In order to measure the development level of the RSCEE quantitatively, according to the synergetics theory and the evolution characteristics of the RSCEE, the development level measurement model of the RSCEE is constructed. Due to the different characteristics of the different stages of the RSCEE, the way to promote its healthy and rapid development is also different.
The cross-border e-commerce ecosystem in Beijing-Tianjin-Hebei is taken as an example to apply the above-mentioned RSCEE theory. This paper analyzes the environmental and species status quo of the cross-border e-commerce ecosystem in Beijing-Tianjin-Hebei and the impact of its basic relationship, and uses the development level measurement model of the RSCEE to quantitatively measure its development level. The results show that the cross-border e-commerce ecosystem in Beijing-Tianjin-Hebei is in the stage of synergetic expansion. On the advance of the cross-border e-commerce ecosystem in Beijing-Tianjin-Hebei, policy support and supervision, scientific and technological innovation, cross-border logistics support and integrated service system construction will be valued, and the focal point will be strengthening regional synergy by building regional core competitiveness, rational positioning and dislocation development.

목차 (Table of Contents)

• 제 1 장 서론 1
• 제 1 절 연구 배경 및 목적 1
• 1. 연구 배경 1
• 2. 연구 목적 3
• 제 2 절 연구 내용 및 연구 방법 5
• 1. 연구 내용 5
• 2. 연구 방법 7
• 3. 연구 의의 9
• 제 2 장 선행연구 및 이론적 기초 11
• 제 1 절 선행연구 11
• 1. 전자상거래 생태시스템 11
• 2. 국경 간 전자상거래 생태시스템 17
• 3. 지역시너지형 국경 간 전자상거래 생태시스템 22
• 제 2 절 이론적 기초 24
• 1. RSCEE의 형성 24
• 2. 생태시스템 이론 31
• 3. 비즈니스 생태시스템 이론 35
• 4. 시너지 이론 36
• 제 3 장 RSCEE의 진화 메커니즘 39
• 제 1 절 RSCEE의 고찰 39
• 1. RSCEE의 개념 39
• 2. RSCEE의 주요 특징 40
• 3. RSCEE의 구조 42
• 4. RSCEE 구성요소 간의 기본 관계 50
• 제 2 절 RSCEE의 진화 과정 56
• 1. 시너지 창립 단계 57
• 2. 시너지 확장 단계 58
• 3. 시너지 경합 단계 59
• 4. 시너지 성숙 단계 59
• 제 3 절 RSCEE 발전 수준의 측정 모델 60
• 1. RSCEE 발전 수준의 평가 모델 60
• 2. RSCEE 발전 시너지의 측정 모델 62
• 제 4 장 징·진·지 국경 간 전자상거래 생태시스템 사례분석 69
• 제 1 절 생태시스템 현황 69
• 1. 환경요인 현황 69
• 2. 종의 현황 77
• 제 2 절 생태시스템 구성요소 간의 영향 분석 84
• 1. 키포인트 종군 내 요소 간의 영향 분석 86
• 2. 생태 종간의 영향 분석 86
• 3. 군집의 비교와 영향 분석 87
• 4. 환경이 생태시스템 발전에 미치는 영향 분석 88
• 제 3 절 생태시스템의 발전 수준 89
• 1. 발전 수준 관련 데이터의 선택 89
• 2. 발전 특징 곡선 90
• 3. 발전 수준 분석 95
• 제 5 장 RSCEE의 발전 추진 전략 및 시사점 97
• 제 1 절 RSCEE 발전 추진 전략 97
• 1. 시너지 창립 단계의 발전 전략 97
• 2. 시너지 확장 단계의 발전 전략 100
• 3. 시너지 경합 단계의 발전 전략 104
• 4. 시너지 성숙 단계의 발전 전략 105
• 제 2 절 RSCEE 발전 촉진 방안의 시사점 106
• 1. 시스템 규모의 지속적인 성장과 종간의 협력 촉진 106
• 2. 지역 발전에 부합하는 산업의 핵심적 경쟁력 구축 107
• 3. 지역 감독과 관리 통합 추진 108
• 4. 시스템의 발전을 위한 양질의 기술적 환경의 제공 108
• 제 6 장 결론 109
• 제 1 절 연구의 요약 109
• 제 2 절 연구의 한계 및 향후 연구 방향 111
• 1. 연구의 한계 111
• 2. 향후 연구 방향 112
• 참고문헌 114