외식 소비 트렌드 속성요인이 HMR 제품의 신뢰 및 구매의도에 미치는 영향 = Impact of HMR on Trust and Purchase Intention in Dining-Out Consumption Trend Factor

다국어 초록 (Multilingual Abstract)

Consumer's eating out consumption trends are changing rapidly due to income level changes and Western eating patterns. The interest in diverse cuisines and food with the influx of diverse recipes through technology advances expands the food industry.
As eating out patterns gradually become more fragmented, The market has been expanded so that consumers can easily access various delicious foods.
At this point, the food service market is steadily increasing, This study predicts and finds a strategy consumer trust and purchasing intention of HMR products of domestic and foreign consumers in the future through analysis of consumer attributes of consumption trend.
This study analyzes the attribute factors of eating out consumption trend and how it affects trust and purchase intention of HMR products. Therefor, We find factors affecting the consumption trend attributes of eating out consumers. Through the analysis of consumers' trust in HMR products and their purchase intentions understand consumer needs and present a frame of reference to find the appropriate point in the market. This will contribute to the development of food service companies as a basic data on HMR product development and marketing strategies of HMR products.
According to hypothesis verification the summary and implications of the analysis conclusions are as follows.
First, HMR products would be developed with consideration of gourmet pursuit type and convenience seeking type among food service consumption trend factors that are found through this research. Customers who purchase HMR products rely on HMR products for both gourmet pursuit type and convenience seeking type. In this paper found that the more products customers trust, the higher purchase intention. Therefore, if people develop HMR product, it will be able to prevail competitive advantage in the HMR market and influenced by repurchase and word of mouth in the future. According to hypothesis verification the summary and implications of the analysis conclusions are as follows. First, HMR products would be developed with consideration of gourmet pursuit type and convenience seeking type among food service consumption trend factors that are found through this research. Customers who purchase HMR products rely on HMR products for both gourmet pursuit type and convenience seeking type. In this paper found that the more products customers trust, the higher purchase intention.
Therefore, if people develop HMR product, it will be able to prevail competitive advantage in the HMR market and influenced by repurchase and word of mouth in the future.
Second, It is necessary to understand why the rejected factors, the health seeking type and the experience seeking type, are not significant in the trust and purchase intention of the HMR product among eating out consumption trend attribute factor. The result for low confidence in HMR products for health seeking types is that health seeking consumers do not trust HMR products among eating out consumption trend attributes. Thus. The HMR products company should develops health-friendly products and change consumers' perceptions by marketing to deliver consumers that they are safe for their health.
Finally, the fact of less trustworthy for rejected experience seeking type in HMR product is explained experience seeking consumers do not trust the HMR product among eating out consumption trend attributes.
It can be interpreted that the HMR product sells menus which are easily accessible in life rather than empirical menus.
So, If we are using exotic food materials and foreign food to develop HMR products, It will be possible to obtain a positive response to experience-seeking consumers who want to have new experiences.

목차 (Table of Contents)

• 제 1 장 서 론 1
• 제 1 절 문제제기와 연구목적 1
• 1. 문제제기 1
• 2. 연구목적 3
• 제 2 절 연구의 방법 및 연구의 범위 4
• 1. 연구의 방법 4
• 2. 연구의 범위 5
• 3. 연구의 구성 및 흐름도 5
• 제 2 장 이론적 배경 8
• 제 1 절 외식소비트렌드의 개념 및 선행연구 8
• 1. 외식소비트렌드의 개념 8
• 2. 외식소비트렌드에 대한 선행연구 9
• 제 2 절 HMR제품의 개념 및 선행연구 13
• 1. HMR제품의 개념 및 동향 13
• 2. HMR제품의 선행연구 21
• 제 3 절 신뢰의 개념 및 선행연구 24
• 1. 신뢰의 개념 24
• 2. 신뢰의 선행연구 24
• 제 4 절 구매의도의 개념 및 선행연구 26
• 1. 구매의도의 개념 26
• 2. 구매의도의 선행연구 26
• 제 3 장 연구의 설계 28
• 제 1 절 연구모형 및 가설설정 28
• 1. 연구모형 28
• 2. 가설설정 29
• 제 2 절 변수의 조작적 정의 30
• 1. 외식소비트렌드의 조작적 정의 30
• 2. 신뢰의 조작적 정의 31
• 3. 구매의도의 조작적 정의 32
• 제 3 절 표본설정과 설문지 구성 33
• 1. 표본설정 33
• 2. 설문지의 구성 34
• 제 4 절 자료수집 방법 및 분석방법 36
• 1. 자료수집 방법 36
• 2. 분석방법 36
• 제 4 장 실증분석 및 결과 38 제 1 절 조사대상자의 일반적 특성 38
• 1. 조사대상자의 인구통계학적 특성 38
• 2. 조사대상자의 HMR제품 이용현황 40
• 제 2 절 변수의 타당성 및 신뢰도 분석 42
• 1. 외식소비트렌드에 대한 타당성 및 신뢰도 42
• 2. 신뢰에 대한 타당성 및 신뢰도 45
• 3. 구매의도에 대한 타당성 및 신뢰도 46
• 제 3 절 연구가설의 검증 47
• 1. 상관관계 분석 47
• 2. 가설의 검증 48
• 3. 가설검증결과 요약 52
• 제 5 장 결 론 53
• 제 1 절 연구의 결론 및 시사점 53
• 제 2 절 연구의 한계점 및 향후 연구방향 56