This research is meant to describe the effect of service encounters employees’ emotional intelligence and emotional labor strategy on burnout, job satisfaction, and prosocial service behaviors. It also explains emotional intelligence through emotion...
This research is meant to describe the effect of service encounters employees’ emotional intelligence and emotional labor strategy on burnout, job satisfaction, and prosocial service behaviors. It also explains emotional intelligence through emotional labor strategic antecedents and mediating effect.
A survey was conducted to face-to-face service employees working in a domestic financial service industry. This research used 122 useful responses of the total for the purpose of empirical analysis.
Based on conceptual definition and previous pilot study, the research focused on proving the following three hypotheses. First, the research attempted to prove the effect of emotional intelligence on emotional labor strategy. Second, it attempted to prove the effect of on emotional labor strategy on burnout, job satisfaction, and prosocial service behaviors. Third, it attempted to prove the mediating effect of emotional labor strategy.
This study verified three hypotheses based on the conceptual definition and previous researches as follow:
First, in the cause and effect relationship between emotional intelligence and emotional labor strategy, emotional intelligence and surface acting were not notable, and positive effect was shown between emotional intelligence and deep acting. Second, in the relationship between emotional labor strategy and burnout, job satisfaction, and prosocial service behaviors, surface acting proved to have a positive effect with burnout, negative effect with job satisfaction, and no effect with prosocial service behaviors. On the other hand, deep acting proved to have no effect with burnout, positive effect with job satisfaction, and positive effect with prosocial service behaviors as well. Third, regarding the mediating effect of emotional labor strategy, there was no mediating effect in surface acting between emotional intelligence and subordination variables, while there was a mediating effect in deep acting between emotional intelligence and job satisfaction.
At last, these results of empirical analysis have suggested the theoretical and practical implication, and the direction of its future studies.