라오스 루앙프라방 관광 개발 전략에 관한 연구 = A Study on the Tourism Development Strategy in Luang Prabang Province, Lao People’s Democratic Republic

다국어 초록 (Multilingual Abstract)

tourism sector and to make recommendations on potential tourism in Laos based on these finding.
This research offers 5 parts. Part I is overview of tourism in general, main objective, research methodology of study. Part II describes literature review with definition of terms,
Impact of Tourism Development and Community Tourism Development. Part III analyzes the current situation of tourism in Laos, Especially, in Luang Prabang town, the World heritage of Laos. Part IV is concerned to tourism development of Laos’s base on Luang Prabang’s tourism planning Development strategy. Part V made conclusions and recommendations with suggestions based on key informants’ interviews. Literatures reviewed in this research include resources data from books, journals,
magazines and internet websites and surveys from experienced and informants’ interviews.
For the empirical study; survey and key informants interview using a questionnaire of informants’ interview; 12 questions were used including open-ended questions on macrolevel tourism development and strategy in Luang Prabang Province Lao PDR. The key informants were head of commune, commune council committee, heads or deputy heads of villages and local community who are involved in tourism planning and management of the
Luang Prabang town as well as in their community. Laos’ government should revise some objectives and strategies such as improving infrastructure of transportation and information of tourism for Laos PDR to be more sufficient to attract tourists.
For more sustainable and competitive development; to improve more varieties of local products and souvenirs and to develop more various and special programs with activities and to advised events, and human resources of tourism service like local people skills and knowledge.
Moreover, to develop Lao PDR has become a center for tourism in Southeast Asia; sustainable tourism development in Luang Prabang town is more important because the tourist arrivals to Laos they also want come to visit Luang Pranbang Town the World
heritage of Laos. International co-operation is a good key to open tourism doors to other ountries. Promoting tourism investment by supporting policies, rules, regulations, and
capitals to development projects on infrastructure, transportation, telecommunication acilitate and enhance local product development, hotel and catering industry and improve ervice quality in all service industry.
The suggestion from this study are: to achieve the community participation for ustainable tourism development in Luang Prabang town, the respective authorities should upport the development in terms of physical infrastructure improvement of the area, training
and skill development in communication, improve other tourist facilities, and to establish a participatory and environmental friendly plan and policy for sustainable development of tourism. Sustainable tourism development should give greater priority to community participation in sustainable tourism development.

목차 (Table of Contents)

• Chapter I Introduction………………………………………………………………………..1
• 1.1.Research Background…………………………………………………….……………….1
• 1.2.Objective…………………………………………………………………………………….4
• 1.3.Research methodology………………………………………………………………….....5
• Chapter 2 Literature Review………………………………………………………………..6
• 2.1. Definition of terms………………………………………………………………………...6
• 2.1.1. Tourism………………………………………………………………………………..6
• 2.1.2. Development………………………………………………………………………….7
• 2.1.3. Strategy………………………………………………………………………………..7
• 2.1.4. Tourism development strategy……………………………………..………….……8
• 2.2. Impacts of tourism development………………………………………………………..8
• 2.2.1. Impacts of tourism on employment…………………………………………..…….9
• 2.2.3. Sustainable Development…………………………………………………………..10
• 2.3. Community and Tourism……………………………………………………………….11
• 2.3.1. Community Tourism Development…………………………………………….…11
• 2.3.2. Community Participation in Tourism………………………………………….….11
• 2.3.3. Community-Based Tourism (CBT)……………………………………………….12
• Chapter III Analysis on the current situation of Tourism in Luang
• Prabang Province,Lao PDR…………………………………………………....14
• 3.1. Lao PDR country analysis……………………………………………..………………..14
• 3.1.1. Geography ……………………………………………………………….…………..14
• 3.1.2. Population and people………………………………………………………...…….15
• 3.2. Town of LuangPrbang: The Background……………………………………………16
• 3.2.1. Luang Prabang Today………………………………..……………………………..18
• 3.2.2. Current State of Tourism in Luang Prabang……………………………………...20
• 3.2.3. Tourism Infrastructure………………………………………..…………………….21
• 3.2.4. Tourism Attraction……………………………...…………………………………..22
• 3.2.5. Tourism Industry…………………..………………………………………………..24
• 3.3. Government opened tourism policy…………………………………………………..30
• 3.3.1. Policy, strategy and program of tourism development in Laos……………..….32
• 3.3.2. Policy, strategy and program of tourism development in Luang Prabang…….33
• 3.4. Strength and weakness analysis……………………………………..………………...35
• 3.4.1. Strength factors of success………………………………………..………………..35
• 3.4.2. Causes of weaknesses ………….……………………………..……………………35
• 3.5. SWOT Analysis of Luang Prabang Town……………………………………………36
• 3.6. Analysis of the key informant interview……………………………………..……….38
• Chapter IV Tourism development strategy in Luang Prabang Province,
• Lao PDR…………………………………………………………………………..44
• 4.1. Long-term tourism development………………………………………………………44
• 4.2. Strategy and overall goals for long-term tourism………………………………..…44
• 4.2.1. Strategy……………………………………………………………………………....44
• 4.2.2. Overall goals………………………………………………………………………...45
• 4.2.2.1. Possible Overall Goal…………………………………………………...………..45
• 4.2.2.2. Possible Vision Statement for Luang Prabang…………………………………46
• 4.3. Tourism planning and development in Luang Prabang…………………………...47
• 4.3.1. How to development the tourism in Luang Prabang…………………………….47
• 4.3.2. The Need for Planning and for a Tourism Management Strategy……………...48
• 4.3.3. Recognizing Barriers to Sustainable Tourism…………………………………....50
• 4.3.4. Destination Management Models………………………………………………….50
• 4.3.4.1.Identification and Organization Stakeholders…………………………....51
• 4.3.4.2. Tourism Planning…………………………………………………………..58
• 4.3.4.3. Product Development…………………………………………………...…59
• 4.3.4.4. Management Strategies…………………………………………………....62
• 4.3.4.5. Monitoring and Evaluation………………………………………………..69
• 4.4. Future Direction………….………………………………………………………………71
• Chapter V Conclusions and recommendations……………………………………...74
• 5.1. Recommendations………………………………………………………………………..74
• 5.1.1. Whether Laos’ government should continue developing its tourism industry..74
• 5.1.2. Whether the objectives and strategies used should be revised………………….75
• 5.1.3. Community Participation…………………………………………………..….77
• 5.1.4. Education and Training………………………………………………….………….78
• 5.1.5. Preservation and Conservation…………………………………………………….79
• 5.1.6. Infrastructure Development………………………………………...…….………..80
• 5.1.7. Site Management…..………………………………..……………………………....80
• 5.1.8. Marketing and Promotion……….………………………………………….……....81
• 5.1.9. Human Resource Management……….………………………………………..…..81
• 5.1.10. Cooperation among Stakeholders……….…………………………………….…82
• 5.1.11. Poverty Reduction and Income Generating Programs………….……………...83
• 5.2. Limitations of research……………………………………...…………………………..84
• 5.3. Suggestions for Further Study………………………………………………………....84
• References………………………………………………………………………………………86
• Abstract…………………………………………………………………………………………89
• Appendix A……………………………………………………………………………………..93
• Appendix B……………………………………………………………………………………..95