퍼스널컬러 진단에 따른 헤어컬러 시술 시 만족도에 관한 연구 = A study on satisfaction during the hair color procedure by personal color diagnosis

국문 초록 (Abstract)

헤어컬러는 이미지메이킹에 있어 많은 비중을 차지하며 그 사람의 인상을 좌우하는 중요한 요소로 헤어컬러 시술을 통해 전혀 다른 이미지를 만들어 낼 수 있다. 따라서 헤어살롱에서는 퍼스널컬러를 고려한 전문적인 시술 서비스를 제공해야 할 필요성이 있다.
이에 본 연구에서는 헤어살롱에서 퍼스널컬러 진단의 상담 및 시술과정을 체계적이고 구체화하기 위한 방법을 모색 하며, 퍼스널컬러를 응용한 전문 염색 분야가 나아갈 방향을 제시하는 기초적 자료를 마련하는데 그 목적이 있다.
본 연구는 선행 논문 및 미용관련 자료를 고찰하고, 선정된 피실험자를 퍼스널컬러 진단 시스템에 의해 진단하고 그 결과를 적용하여 헤어컬러 시술을 하였고, 퍼스널컬러를 적용한 헤어컬러 시술과 적용하지 않은 헤어컬러 시술로 구분하여 실험하였다. 이를 통해 제작된 자극물 이미지를 삽입한 설문지를 완성하였으며, 두 집단(미용서비스 이용 소비자 집단과 미용시술자 집단)을 대상으로 색채 인식 및 퍼스널컬러에 대한 관심도를 연구 하였고, 퍼스널컬러 진단에 따른 헤어컬러 시술 시 만족도에 미치는 요인과 그 영향을 알아보기 위하여 설문지를 이용한 조사방법을 실시하였으며 총 소비자집단의 397부와 미용시술자집단의 380부의 자료가 수집되었다. SPSS 16.0 프로그램을 이용하여 빈도분석, 요인분석, ANOVA, t-test, 다중회귀분석으로 통계처리 하였다.
소비자집단과 미용시술자집단의 퍼스널컬러에 따른 헤어컬러 적용 시술 시 만족도에 미치는 영향을 알아 본 결과 색채관심도, 모발염색 인식, 퍼스널컬러 인식이 퍼스널컬러 적용 헤어 컬러 시술 시 만족도에 정적인 영향을 미치며, 퍼스널컬러에 따른 헤어컬러 시술 시 만족도가 높은 것으로 나타났다.
본 연구는 퍼스널컬러를 진단하고 그에 따라 적용하여 직접 피실험자에게 헤어컬러 시술을 하였기에 국내 연구에서는 최초로 시도되었다는 점에서는 의미가 있다. 그러나 본 연구에서는 피실험자의 퍼스널컬러가 가을타입이였기에 퍼스널컬러를 적용하여 그 타입으로만 시술한 한계점이 있어 봄, 여름, 가을, 겨울의 타입별로 다양하게 헤어컬러 시술을 하여 연구가 진행되길 바란다.

목차 (Table of Contents)

• 목 차
• 국문요약 ·································································· ⅶ
• Ⅰ. 서론 ············································································1
• 1. 연구의 필요성 및 목적············································1
• 2. 연구의 문제 ·····························································6
• 3. 연구의 내용 및 구성················································8
• Ⅱ. 이론적 배경······························································10
• 1. 퍼스널컬러 ····························································10
• 1) 퍼스널컬러의 개념 및 역사·······························10
• 2) 퍼스널컬러 분류 요인 ·······································15
• 3) 퍼스널컬러 기본 요소 ·······································16
• 4) 퍼스널컬러 진단 ················································20
• 5) 퍼스널컬러 유형 및 유형에 따른 특징············23
• 2. 헤어컬러링 ····························································36
• 1) 헤어컬러링의 개념 및 역사·······························36
• 2) 헤어컬러링의 목적 ············································37
• 3) 헤어컬러제의 종류 ············································38
• 3. 헤어컬러와 퍼스널컬러의 관계··························44
• 1) 헤어컬러와 피부색의 관계 ································44
• 2) 헤어컬러와 눈동자의 관계 ·································45
• 4. 고객만족도 ·······························································46
• 1) 고객만족도의 개념 ··············································46
• 2) 고객만족도의 필요성 ··········································47
• 3) 고객만족도에 미치는 영향 ·······························48
• Ⅲ. 연구방법 및 절차 ·················································50
• 1. 조사대상 ·······························································50
• 2. 연구기간 및 자료수집···········································51
• 3. 측정도구 ································································52
• 1) 실험방법 ······························································52
• 2) 촬영방법 ······························································56
• 3) 출력방법 ······························································56
• 4. 조사도구 ································································58
• 5. 분석방법 ································································60
• Ⅳ. 연구 결과 ······························································61
• 1. 미용서비스 이용 소비자집단···························61
• 1) 인구통계적 특성 ···············································62
• 2) 색채관심도 ························································63
• 3) 모발염색 인식 ···················································63
• 4) 퍼스널컬러 인식 ···············································65
• 5) 모발염색 태도 ···················································68
• 6) 퍼스널컬러 적용 헤어컬러 시술 시 만족도··74
• 7) 색채관심도가 모발염색에 미치는 영향·········74
• 8) 색채관심도와 모발염색 인식이 퍼스널컬러 인식
• 에 미치는 영향··················································76
• 9) 색채관심도와 모발염색 인식이 퍼스널컬러 적용
• 헤어컬러 시술 시 만족도에 미치는 영향 ······79
• 10) 퍼스널컬러 인식이 퍼스널컬러 적용 헤어컬러
• 시술 시 만족도에 미치는 영향 ······················82
• 2. 미용 시술자집단 ··············································83
• 1) 인구통계적 특성 ········