호텔기업간 전략적 제휴에 따른 경영성과에 관한 연구 = (The) study on management performance according to strategic alliance between hotel corporations

다국어 초록 (Multilingual Abstract)

Strategic alliance between corporations was sought as part of new competitive strategies to survive in keen competition in the recent management environment. It could be said that A strategic alliance was a flow of new management strategies to achieve the competitive edge over other corporations as it maintained strategic mutual cooperation relationship based on competitive superior factors of each corporation as one of the cooperation forms between corporations. A strategic alliance was also regarded as an integral process even in the hotel field, a foundation of the tourism industry.
Therefore, this study attempted to suggest problems about what kind of variables influenced management performance according to strategic alliance between hotel corporations and empirically clarify the effect relationship about the improvement of management performance. This study aimed to give implications through objective study results and suggest the future-oriented direction for hotel corporations that planned strategic alliance in the future as this study suggested more efficient and systematic activities to hotel corporations and both partner corporations and studied the applicability and effects on management performance.
This study conducted a theoretical and an empirical study to achieve the purpose of this study. This study reviewed precedent studies related to motives of strategic alliance, decisive factors, operation conditions, and management performance of hotel in a theoretical study.
This study set up hypothesis based on tools measured through literature research to conduct empirical analyses. This study carried out a survey for employees working at the five-star, the first and second class hotels located in Seoul. A survey was conducted in a form of self-reported questions. valid 302 valid samples were used in this study as analysis data
Surveyed data was analyzed through frequency analysis, factor analysis, reliability verification, multiple regression analysis, and simple regression analysis by using a SPSS 14.0 statistics program. As investigated in research design and empirical analysis, it was analyzed that a model of this study was suitable as a result of hypothesis verification about effect relationship among motive and decisive factors of strategic alliance, and operation conditions and management performance.

Results of this study were as follows.

First, motive of strategic alliance exerted a partial effect on trust/cooperation of decisive factors for strategic alliance.
Second, motive of strategic alliance exerted a partial effect on dependence/similarity of decisive factors for strategic alliance.
Third, motive of strategic alliance exerted a partial effect on customers' perspectives with management of strategic alliance.
Fourth, motive of strategic alliance exerted a partial effect on inside perspectives/learning growth with management of strategic alliance.
Fifth, motive of strategic alliance exerted a partial effect on the mutual respect of decisive factors of strategic alliance.
Sixth, motive of strategic alliance exerted a partial effect on equality/communication of decisive factors of strategic alliance.
Seventh, decisive factors of strategic alliance influenced the mutual respect of operation conditions of strategic alliance.
Eighth, decisive factors of strategic alliance influenced the equality/communication of operation conditions of strategic alliance.
Ninth, decisive factors of strategic alliance exerted a partial effect on customers' perspectives with management performance.
Tenth, decisive factors of strategic alliance exerted a partial effect on inside perspectives/learning growth of management performance.
Eleventh, the operation conditions of strategic alliance exerted a partial effect on customers' perspective of management performance.
Twelfth, the operation conditions of strategic alliance exerted a partial effect on inside perspectives/learning growth of management performance.
The expectation about contribution to a market share and sales expansion exerted a decisive effect as the biggest factor in the conclusion motive of strategic alliance between hotel corporations through study results. It was known that this was selected as a means for uncertainty and risk management of hotel corporations. It was analyzed that the trust, cooperation, and information sharing between partners were main important causes in decisive factors of strategic alliance.
This study figured out that the mutual respect, equality, and communication between partners in operation conditions of strategic alliance influenced customers of management performance , inside, and learning growth perspective.
This study intended for the five-star, the first, and the second class hotel located in the Seoul area. It seemed that samples were drawn from local hotels in strategic alliance as well as Seoul and the exact study suitable for the current situation will be generalized in further research. It was expected that a follow-up study overcoming these limitations would be made.

목차 (Table of Contents)

• 제 1 장 서론 1
• 제1절 연구의 배경 및 목적 1
• 1. 연구의 배경 1
• 2. 문제의 제기 3
• 3. 연구의 목적 5
• 제2절 연구의 범위 및 구성 6
• 제 2 장 이론적 배경 7
• 제1절 호텔기업의 전략적 제휴 개념 및 정의 7
• 1. 호텔기업 전략적 제휴의 개념 7
• 2. 전략적 제휴의 정의 11
• 제2절 호텔기업의 전략적 제휴 15
• 1. 전략적 제휴 동기 15
• 2. 전략적 제휴 결정요소 17
• 3. 전략적 제휴 운영상황 21
• 4. 경영성과 31
• 제3절 전략적 제휴에 따른 경영성과 34
• 1. 전략적 제휴의 동기와 성과인식 간의 관계 34
• 2. 전략적 제휴의 구성요인과 성과인식 간의 관계 37
• 제 3 장 연구모형과 조사설계 41
• 제1절 연구모형 및 가설설정 41
• 1. 연구모형 41
• 2. 연구가설 설정 42
• 제2절 변수의 조작적 정의 및 설문지 구성 43
• 1. 변수의 조작적 정의 43
• 2. 설문지 구성 45
• 제3절 조사설계 및 분석 방법 47
• 1. 조사표본 설계 47
• 2. 분석방법 47
• 제 4 장 실증분석 및 해석 48
• 제1절 기초자료 분석 48
• 1. 인구통계적 특성 48
• 제2절 신뢰도 및 타당도 분석 51
• 1. 신뢰도 분석 51
• 2. 타당도 분석 53
• 3. 측정척도의 타당도 평가 58
• 제3절 연구가설의 검증 59
• 1. 가설 검증 59
• 2. 분석결과의 요약 71
• 제 5 장 결론 72
• 제1절 연구 결과의 요약 및 시사점 72
• 1. 연구결과의 요약 72
• 2. 연구결과에 대한 시사점 73
• 제2절 연구의 한계점 및 향후 연구방향 77
• 참고문헌 78
• 설문지 87
• Abstract 91