(The) impact of perceived environmental development benefits on government satisfaction, trust, and support intentions : The perspective of social marketing

다국어 초록 (Multilingual Abstract)

ABSTRACT
The Impact of Perceived Environmental Development Benefits on Government Satisfaction, Trust, and Support Intentions: The Perspective of Social Marketing
BY
LI DONGXIN
This study examines the structural relationship between perceived benefits in Social Exchange Theory (SET) and support for the government and/or environmental development, the mediated variables of the satisfaction with the government, trust in the government, and the moderating variable environmental identity in the Chinese community environmental development industry context. This study investigates the factors influencing the satisfaction with the government, trust in the government, and the further support for the government and/ or environmental development.
Data were collected from 474 community residents in the four Chinese cities of Shanghai, Beijing, Qingdao, Weifang and analyzed with SPSS 18.0 and LISREL 8.7W. We employed a scale refinement procedure two test the unidimensionality and nomological validity measures of each construct. The results of reliability test with Cronbach's αs, and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, the nomological validity of the measures was warranted from the result of correlation analysis. The data were analyzed with structural equation modeling using path analysis. The results of the overall model analysis are as follows: χ2=662.38, d.f=308 (χ2/d.f=2.15), p=0.000, RMSEA=0.05, NFI=0.97, NNFI=0.98, PNFI=0.85, CFI=0.98, IFI=0.98, GFI=0.91, AGFI=0.88, and PGFI=0.74. Since the results of the overall model analysis demonstrated a good fit, we could further analyze the data. The findings can be summarized as follows:
First, the perceived economic and environmental benefits have a significant positive effect on the satisfaction with the government, while the perceived social benefits do not. Second, environmental identity has a significant positive effect on the perceived benefits variables that consist of perceived economic benefits, perceived social benefits, and perceived environmental benefits. This indicates that environmental identity has an important moderating role between the three variables for the perceived benefits and satisfaction with the government. Third, environmental identity has a significant positive effect on the satisfaction with the government. It implies that inclusion of an environmental identity into a single conceptual framework that increases its predictive power. Fourth, the satisfaction with the government strongly influences the trust in the government and consequently leads to a high degree of support intention for the government and environmental development. Satisfaction with the government plays a dominant role when explaining the relationship between perceived benefits, trust, and support intention. Fifth, the trust in the government has a significant positive effect on the support for the government and the support for environmental development. However, satisfaction with the government has a significant positive effect on the support for the government; however, it does not have a significant effect on the support for environmental development.
KEY WORDS: Environmental Identity, Social Exchange Theory, Support Intention, Satisfaction with the Government, Trust in the Government, Environmental Development

국문 초록 (Abstract)

지각된 환경개발 혜택이 정부 신뢰와 만족, 그리고 지지도에 미치는 영향: 사회마케팅 관점
이 동 신
경영학과
세종대학교 대학원
본 연구는 사회마케팅 관점에서 사회교환이론을 근거로 하여 환경개발이 정부지지에 미치는 영향의 구조적 관계를 연구하였다. 본 연구에서 정부만족과 정부신뢰가 매개변수, 그리고 환경일체성이 환경개발에 영향을 미치는 변수로 사용되었다. 즉, 본 연구는 정부의 환경개발에 대해 주민들이 지각하는 경제적, 사회적, 그리고 환경적 혜택이 정부만족, 정부신뢰, 그리고 정부와 환경개발에 대한 지지에 어떤 영향을 미치며, 환경일체성에 따라서 이러한 관계들이 어떻게 영향을 받는 지에 대하여 실증적으로 분석하였다.
설문지는 중국의 상해(上海), 북경(北京), 청도(青岛), 그리고 유방(潍坊) 등 4개 지역에서 474부의 거주자들로부터 수집되었으며, SPSS 18.0과LISREL 8.7을 사용하여 분석되었다. 먼저, 인구통계적 특성을 알아보기 위해 빈도분석이 사용되었으며, 연구단위들의 단일차원성을 측정하기 위해 신뢰도 분석, 확인요인분석을 실시하고, 연구단위들간의 상관관계를 측정하기 위해 상관분석이 실시되었으며, 연구가설은 경로분석을 이용하여 분석되었다. 연구모형에 대한 분석 결과, 적합도는 χ2=662.38, d.f=308 (χ2/d.f=2.15), p=0.000, RMSEA=0.05, NFI=0.97, NNFI=0.98, PNFI=0.85, CFI=0.98, IFI=0.98, GFI=0.91, AGFI=0.88, PGFI=0.74로 나타나 추후 분석에 이용되었다. 실증분석 결과는 다음과 같다.
첫째, 주민들의 지각된 경제적 혜택과 환경적 혜택이 정부신뢰에 통계적으로 유의한 정의 영향을 미치나, 지각된 사회혜택은 정부신뢰에 영향을 주지 않는 것으로 나타났다.
둘째, 환경일체성은 지각된 경제적, 사회적, 환경적 혜택 변수들에 통계적으로 유의한 정의 영향을 미치는 것으로 나타났다. 셋째, 환경일체성은 정부만족에 통계적으로 유의한 정의 영향을 미치는 것으로 나타났다. 이러한 결과는 정부가 주민에 대해 환경보호에 대한 교육을 실시하는 것이 중요하다는 것을 의미한다. 그리고 주민들은 정부의 환경개발 정책이 지역발전에 유리한지 판단하고 환경개발 프로젝트를 지지할 것인지를 판단하기 때문인 것으로 생각된다.
넷째, 정부만족은 정부신뢰에 강한 영향을 미치고, 그 결과, 정부의 환경개발에 대한 지지도를 높이는 것으로 나타났다. 이러한 결과는 환경개발에 대한 정부만족이 지각된 환경혜택, 정부신뢰, 그리고 지지도 사이의 관계를 설명할 때 중요한 매개역할을 한다는 것을 의미하는 것이다.
마지막으로, 정부신뢰는 정부지지와 환경개발의 지지에 통계적으로 유의한 정의 영향을 미치는 것으로 나타났다. 그러나 정부만족은 정부지지도에 긍정적 영향을 미치지만, 환경개발의 지지도에 유의한 영향을 미치지 않는 것으로 나타났다.
키워드: 환경일체성, 환경개발혜택, 정부만족, 정부신뢰, 정부지지도, 사회교환이론, 사회마케팅

목차 (Table of Contents)

• CHPATER I INTRODCUTION 1
• 1. 1. Background 1
• 1. 2. Research Purpose 6
• 1. 3. Research Scope 10
• CHPATER II LITERATURE REVIEW 13
• 2. 1. Environment Development and Community Tourism in China 13
• 2. 2. Identity Theory 17
• 2. 3. The Definition and Dimensions of Social Exchange Theory 24
• 2. 4. The Satisfaction with the Government 29
• 2. 5. Trust in the Government 33
• 2. 6. Support Intention 38
• CHPATER III RESEARCH DESIGN 43
• 3. 1. Research Model 43
• 3. 2. Research Hypothesis 45
• 3. 2. 1. Environmental Identity and Perceived Benefits in SET 45
• 3. 2. 2. Environmental Identity and Satisfaction with the Government 48
• 3. 2. 3. Perceived Benefits and Satisfaction with the Government 51
• 3. 2. 4. Satisfaction, Trust, and Support Intention 53
• 3. 3. Research Methodology 56
• 3. 3. 1. Sample and Data Collection 56
• 3. 3. 2. Measurements 59
• 3. 3. 3. The Construction of Questionnaire 64
• 3. 4. Research Analysis Methodology 65
• CHPATER IV EMPIRICAL ANALYSIS 68
• 4. 1. The Samples Characteristics 68
• 4. 2. Reliability and Validity Analysis 73
• 4. 2. 1. Reliability Analysis 73
• 4. 2. 2. Validity Analysis of Measurement Scales 76
• 4. 2. 3. Correlation Analysis 80
• 4. 3. Examination of Research Hypothesis 82
• 4. 3. 1. Examination of Hypothesized Structural Models 82
• 4. 3. 2. Examination of Hypotheses 84
• 4. 3. 3. Indirect Effects 88
• 4. 4. Discussion and Managerial Implication 90
• 4. 4. 1. Discussion 90
• 4. 4. 2. Managerial implications 93
• CHPATER V CONCLUSION 97
• 5. 1. Summary of Research Result 97
• 5. 2. Limitations and Future Research Direction 98
• REFERENCES 100
• APPENDIX A Survey Instrument 135
• APPENDIX B Content Form 146
• ABSTRACT (KOREAN) 150

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