소비 트렌드에 관한 도시 풍경연구 : 작품 ‘DESIRE + ENJOY'를 중심으로 = Cityscape about consumption trend

다국어 초록 (Multilingual Abstract)

The life can not be maintained with only the necessities of life. It is not the human's lifestyle if we would not produce and consume anymore other than the necessities of life. Then, there would no culture in it, and there would even no an inheritance. It has been long time to finish the age of producing only the things which is needed for life. Now we are expecting the better life. There was a difference in social standing with only possessions in the age of hierarchy, however we are living in the age that anyone can own anything if we can afford it. We get rid of an anxiety and stress received from social activities through consumption. In addition, we can feel activated and pleasant in our lives by consumption regardless of the price of goods.
The individual and the society produce a surplus and an extra consumption brings out a culture and creates a consumption trend. Furthermore it becomes a culture itself. The consumption market has kept pace with consumers and also been changed by consumers constantly.
Consumption is not only an activity of consuming a thing, but also an activity for symbol, image, and a taste. What we confer the meaning to the things which we consume is that we confer the justification to ourselves. The trend of consumption has been gradually personalized from such justification. We consume with the reasons that we encourage ourselves in pursuit of personality with a self-centered consumption trend, and get rid of stresses. The consumption trend has been formed by feeling a connection to the desire which we want to elevate ourselves and an assimilation of consumption beyond the consumption by a necessity.
The study of ‘DESIRE + ENJOY’ shows that the expression of a various trend for consumption as a meaning of a shopping bag which contains a self-satisfaction and the desire. A shopping bag is a product realizing self-satisfaction and playing a role of movable advertising by informing of the brand of such product and the company beyond a meaning of a paper bag as a delivery medium which contains things. A shopping bag as one of packing designs is playing a role of promoting the brand from the point of time when purchasing the product to the point of time when going back home.
We see them in the life anywhere and anytime, and anybody can have them easily. Furthermore we can find out that by whom and what kinds of things are consumed with only a shopping bag. Therefore I tried to express a shopping bag as a meaning of fulfillment our desire, and a tool of enjoyment. Moreover it is shown as a way of expression for a shopping bag which is a product received by a consumption, free from a stereotype. I used a Photoshop in order to express a shopping bag.
I expressed our daily picturesque factors as they are with a basic structure of a shopping bag, or made them assist in conveying a meaning by simplifying the picture image with three colors, adjusting with a strong color and inserting a text. Moreover I tried to express the rapidly changing ourselves through a Photoshop and also express our desire and consumption through colors as a medium of symbol for enjoyment.
Shopping bags have been displayed in exhibition in a little bit different way by installing shelves in a different location for shopping bags, and I tried to show the stores which sells bags by using 9 acrylic boxes with same sizes. It attracted public gaze by installing 9 acrylic boxes on the center wall in exhibition among them, and enhanced a value of a shopping bag by making a frame for a small bag.
We find out that we pursue one brand regardless of the age and the income through ‘DESIRE + ENJOY’ and feel a connection from that brand.
Displays from many stores which we can not take off our eyes from make us further heighten our eyes and mind. I think that we find our identity in a city where high-stored apartment buildings have been increased, an advertising which attracts ourselves and ourselves who enjoys a shopping, and furthermore create a culture in one era. Without a consumption in the era, a culture would no remain in the age of ourselves.
What ‘DESIRE + ENJOY’ which shows various shopping patterns and a mentality by a consumption from consumer themselves and a townscape is a record of the change for rapidly changing spending pattern and their spending trend. I am not trying to divide the spending trend into a "Good" and "Bad", however it reflects the age that emphasis on picturesque image for our daily routines.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구 배경 및 목적 = 1
• 2. 연구 내용 및 방법 = 2
• Ⅱ. 이론적 배경 = 3
• Ⅲ. ‘DESIRE + ENJOY'에 관한 작품전개 = 5
• 1. 작품의 이해 = 5
• 2. 작품 내용 = 6
• 3. 작품 = 9
• Ⅳ. 결론 = 26
• 참고 문헌 = 28
• Abstract = 29