민주주의 여론형성을 위한 올바른 인터넷 댓글 제안 = Some Propositions for a better Internet Reply Culture to Form a Democratic Public Opinion

다국어 초록 (Multilingual Abstract)

The history of communication is being naturally made with the existence of human society. The media forming public opinion are repeatedly changed as the history of democracy develops into ancient direct democracy, modern representative democracy and current mass democracy. In other words, mass communication depends on capability of mass media technology in those days. For Korea, JoongAng Ilbo began to issue the version as offline dependent-Internet speech for the first time in March 1995. The simple reply on the board of these famous Internet portal sites, Internet newspaper of newspaper companies or online media was given a great deal of weight on the rapid aquisition of many information, and the exchange and proposition of one's own opinion with various human beings. In the result, it is necessary to consider the Internet reply that expresses one's own opinion through the writing following one after another on media of computer communication called a means of participatory democracy, as a realizable possibility of direct democracy near idealism on human history that makes one's own political opinion clear without rein and participates in the decision-making process. Although the number of Internet in use and technological progress of present day are foreseeing a realizable possibility of ideal e-democracy, the existing studies won't be relatively enough to make up for the negative side that individual opinions are unlimitedly and thoughtlessly applying to the 'target of criticism'.
Accordingly, this study aims at presenting the educational program, which representative factor of democratic opinion in Internet reply, news article on Internet can be the target of democratic discussion, to concretely understand Hegel's thesis-antithesis-synthesis (an opinion of for and against) of the integrated role in forming public opinion of democracy, advice of emotional easing when selection of negative emotion, and anonymity and disinhibition of public opinion similar to offline conditions for Internet users to recognize that the major premise of upright Internet reply culture is 'mutual recognition' to practice upright reply.
For this, this study made progress of following two methods. First, it sampled items that can apply Hegel's thesis-antithesis-synthesis(an opinion of for and against) of the integrated role in forming public opinion of democracy to refer to data that come to a rational agreement for forming public opinion of democracy, and that can apply W. Wundt's "three directions theory of emotion" of the integrated role in forming public opinion of democracy to advise rational opinion to Internet users' emotion when they made out the reply with negative emotion. Second, it made a close inquiry into the systematic relation between items applied by future experiment to seek plans applicable to real Internet site by making up for the applied items that control the demerits of online discussion, anonymity and disinhibition through the comparison of offline and online discussion.
The results of the application item finally sampled by analytic targets of this study, Figure 2. 13 were as follows. First, it showed that Internet users' opinion was reflected in Internet article through reflection of primary public opinion, opinion of for and against, which it was possible to judge the direction of public opinion of Internet article by digital system, and apply it as data. And they made out their rational opinion by reflecting the emotion by their psychological conditions to continuously show words of advice that ease negative emotion. Second, it showed that it presented the control and complementary methods of anonymity and disinhibition by comparing the environmental difference between discussions on offline and online on the assumption that factors, which don't make out the upright reply by their strong emotion, are the anonymity and disinhibition.
This study made an inquiry into the characteristics of Hegel's thesis-antithesis-synthesis, W. Wundt's three directions theory of emotion, advices that can control the negative emotion, anonymity and disinhibition to present models of Internet reply environment that can give one's rational opinion on Internet as a suggestive study for upright Internet reply culture that form public opinion of democracy. But it predicated the limitation that didn't make a quantitative experiment on upright opinion of the abuse and slander through the correlation and importance between factors of model. Consequently, it will have to enlarge the category of study so as to be suited to conducting a public-opinion poll of democracy through Internet reply in the future, to establish an educational guide for the true Internet reply forming the public opinion of democracy.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 배경과 목적 = 1
• 2. 연구의 범위와 방법 = 3
• Ⅱ. 이론적 배경 = 6
• 1. 민주주의 여론과 오프라인·온라인 문화의 이론적 고찰 = 6
• 1) 여론과 민주주의 = 6
• 2) 시대에 따른 여론형성매체의 변화와 대중적인 의견의 표출방법 = 12
• 3) 여론매체에 대한 실태분석 = 14
• 2. 민주주의 여론형성과 온라인 토론문화의 심리적 특징 = 27
• 1) 민주주의 여론형성의 정신적 조건 = 27
• 2) 온라인 관점에서 본 오프라인 토론과 온라인 토론의 차이점 = 32
• 3) 소결 = 38
• Ⅲ. 민주주의 여론형성을 위한 올바른 인터넷 댓글 모델 제안 = 39
• 1. 올바른 인터넷 댓글의 교육적인 의의와 활용 = 39
• 2. 올바른 인터넷 댓글 모델의 적용 = 44
• 3. 올바른 인터넷 댓글 모델의 구체적인 프로그래밍 = 47
• 4. 올바른 토론문화를 위한 조건 = 60
• Ⅳ. 결론 및 제언 = 62
• 1. 요약 = 62
• 2. 제언 = 63
• 참고 문헌 = 65
• Abstract = 70