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The main purpose of this study is to examine influences of the value & evaluative criteria about motor-car on the choice of car-types, and to contribute to be devised effective marketing strategies. In order to solve these research problem, a survey ...
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승용차에 대한 가치 및 평가기준이 차종선택에 미치는 영향 = The influence of the value & evaluative criteria about motor-car on the choice of car-types
한글로보기https://www.riss.kr/link?id=A76389629
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2004
-
작성언어
-
-
KDC
320
-
등재정보
KCI등재
-
자료형태
학술저널
- 발행기관 URL
-
수록면
201-223(23쪽)
- 제공처
- 소장기관
-
0
상세조회 -
0
다운로드
부가정보
다국어 초록 (Multilingual Abstract)
The main purpose of this study is to examine influences of the value & evaluative criteria about motor-car on the choice of car-types, and to contribute to be devised effective marketing strategies.
In order to solve these research problem, a survey was conducted from Nov. 18-22, 2002. 680 female and male adults living in Seoul were abstracted by convenience sampling method.
The results are as follows.
First, the values about motor-car were classified as five factors. Those are named as ""symbolism"", ""rationalism"", ""utilitarianism"", ""eco-friendly"", and ""instrumentalism"".
Second, evaluative criteria were classified as five factors. Those are named as ""function"", ""design"", ""economic"", ""space"", and ""corporate image"".
Third, values were verified to influence on evaluative criteria.
Fourth, values and evaluative criteria were verified to influence on the choice of car-types.
In order to solve these research problem, a survey was conducted from Nov. 18-22, 2002. 680 female and male adults living in Seoul were abstracted by convenience sampling method.
The results are as follows.
First, the values about motor-car were classified as five factors. Those are named as ""symbolism"", ""rationalism"", ""utilitarianism"", ""eco-friendly"", and ""instrumentalism"".
Second, evaluative criteria were classified as five factors. Those are named as ""function"", ""design"", ""economic"", ""space"", and ""corporate image"".
Third, values were verified to influence on evaluative criteria.
Fourth, values and evaluative criteria were verified to influence on the choice of car-types.
The main purpose of this study is to examine influences of the value & evaluative criteria about motor-car on the choice of car-types, and to contribute to be devised effective marketing strategies.
In order to solve these research problem, a survey was conducted from Nov. 18-22, 2002. 680 female and male adults living in Seoul were abstracted by convenience sampling method.
The results are as follows.
First, the values about motor-car were classified as five factors. Those are named as ""symbolism"", ""rationalism"", ""utilitarianism"", ""eco-friendly"", and ""instrumentalism"".
Second, evaluative criteria were classified as five factors. Those are named as ""function"", ""design"", ""economic"", ""space"", and ""corporate image"".
Third, values were verified to influence on evaluative criteria.
Fourth, values and evaluative criteria were verified to influence on the choice of car-types.
목차 (Table of Contents)
- 1. 서론
- 2. 이론적 배경
- 3. 연구방법
- 4. 실증분석 결과
- 5. 결론 및 제언
- 1. 서론
- 2. 이론적 배경
- 3. 연구방법
- 4. 실증분석 결과
- 5. 결론 및 제언
- 참고문헌
- Summary
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