상호텍스트 이론과 기호학 관점에서 본 전통 신화 인물의 현대적 각색 연구 - 〈신신방: 양전〉을 사례로 = A Study on the Modern Adaptation of Traditional Mythical Figures from the Perspectives of Intertextuality Theory and Semiotics: A Case Study of New Gods: Yang Jian

다국어 초록 (Multilingual Abstract)

This study builds a simple framework using intertextuality theory and myth semiotics to see how traditional gods get rebuilt in modern animation. Focusing on New Gods: Yang Jian, it covers three points: Intertextual strategies: It shows how the films quote and tweak key scenes and lines from Investiture of the Gods and The Er-Lang Scroll, use gaps and flashbacks to reshape Erlang Shen, and spark our memory of the original myths.Symbolic analysis: It breaks down core images—the Divine Bird, cleaving Peach Mountain, and the Taiji symbol—explaining how their look and sound create modern metaphors like “break and rebuild” or “human–god fusion.”Market and reviews comparison. The findings show that mixing clear and hidden intertext, layered symbol updates, and smart release timing all boost both cultural heritage and fresh appeal. Future work should test this model on more myths, add audience feedback and social-media analysis, and use real interviews to better guide Chinese myth animations.