This study aims to diagnose, from a practical-theological perspective, the crisis factors confronting campus ministry in Korean universities amid the spread of generative AI and changes in the higher-education ecosystem (declining college-age populati...
This study aims to diagnose, from a practical-theological perspective, the crisis factors confronting campus ministry in Korean universities amid the spread of generative AI and changes in the higher-education ecosystem (declining college-age population, youth de-religionization, and digital transformation), and to propose sustainable revitalization strategies. The research questions address (1) the interaction between changes in the university environment in the AI era and campus ministry, (2) revitalization strategies, and (3) an implementation roadmap. The analysis shows that the crisis of campus ministry is not a matter of an insufficient number of programs, but a complex problem in which “trust, relationships, and operating systems” have simultaneously weakened due to reduced student contact, diminished relationship formation, burnout among leaders and ministers, and growing public-ethical demands such as those related to personal data protection. Accordingly, the alternative is not to expand single events, but to secure sustainability by centering on a relationship-based axis of recruitment/entry → small-group retention → leader development, and by integratively designing governance in which churches, universities, mission organizations, faculty, and alumni collaborate, along with spaces and platforms that include multicultural students and international students. In particular, the use of AI strengthens legitimacy and public accountability only when ethical principles—such as transparent disclosure, minimizing collection of sensitive information, and assigning final responsibility to human agents—are internalized as operational norms. Implementation is specified through a 4E cycle (Engage–Equip–Embed–Evaluate), presenting a phased roadmap of expanding participation, strengthening discipleship capacity, institutional embedding, and evaluation/feedback. Evaluation should avoid participant-count-centered performanceism and instead be designed with mixed indicators that measure both the process of faith formation and the quality of care. Essential tasks identified include standardizing linkage with university student-support systems and establishing data governance that reflects personal-data protection and records-management standards. Furthermore, it is necessary to include in the operational manual AI literacy and ethics training for small-group leaders (responsible prompting, bias checking, and data minimization), as well as referral and coordination protocols with professional agencies for crisis situations (suicide risk, violence/abuse, and addiction). In addition, to ensure that online counseling and care do not replace embodied relationships, a principle should be codified that “digital contact points must be connected to in-person care,” and systems for supervision, rest, and role-sharing to prevent ministerial burnout should also be incorporated into evaluation criteria. This study provides practical benchmarks and operational guidelines for redesigning AI-era campus ministry as an ecosystem of “learning–relationships–ethics.”