일본 오버투어리즘의 현황과 지속가능한 관광을 위한 정책 사례 연구 = A Study on the Current State of Overtourism in Japan and Policy Cases for Sustainable Tourism

다국어 초록 (Multilingual Abstract)

This study aims to analyze the structural factors behind overtourism in Japan and the associated policy responses, as rapidly recovering tourism demand after COVID-19 has become increasingly concentrated in major metropolitan areas. In key destinations such as Tokyo, Osaka, and Kyoto, typical forms of tourism pollution have intensified, while many regional cities face the opposite challenge of insufficient tourist arrivals, leading to economic stagnation and population decline. This dual structure highlights a spatial imbalance within Japan’s tourism system. Based on these conditions, the study examines the effectiveness and limitations of tourist dispersion policies implemented by the Japanese government, including the “Overtourism Prevention and Mitigation Package,” the designation of regional model areas, congestion-management measures, and technology-based monitoring systems. Case analyses reveal that highly congested areas such as Kyoto and Kamakura have strengthened responses centered on social order and resident participation, whereas natural and cultural heritage destinations such as Okinawa and Shirakawa-go have adopted regulatory measures and reservation systems to protect tourism resources. These strategies are closely linked to broader policies aimed at the revitalization of regional cities by leveraging tourism as a driver of local economic recovery.