광고를 활용한 바디이미지 교육의 개발 및 효과: 교실기반 탐색적 연구 = Development and Effects of a Body Image Education Program Using Advertising : A Classroom-Based Exploratory Study

다국어 초록 (Multilingual Abstract)

This study aimed to develop and implement a body image education program utilizing advertising and to verify its educational effectiveness among middle school students. Based on the ADDIE model and applying transformative learning theory, a two-session program was designed and implemented following a pilot test. Session 1, “How to Take the Best selfie” focused on helping learners critically understand the persuasive intent of idealized body images in media, while Session 2, “The Secret of Caring for Myself and Others“ aimed to foster positive perceptions of self and others through the concept of body positivity. A pre- and post-test survey and qualitative evaluation were conducted with 124 students. Results showed significant improvements in body image awareness (d=1.61), media influence awareness (d=0.52), and self-esteem (d=0.23). Qualitative findings revealed that learners demonstrated high interest in the newly introduced concepts, developed critical awareness of media messages, and enhanced their self-esteem. This study holds significance in recontextualizing advertising as an educational text, expanding advertising literacy into relational practice, and presenting a practical instructional model applicable to school-based educational setting.