This study empirically examines the effectiveness of government support policies for one-person creative enterprises by comparing their financial performance, employment outcomes, and intellectual property (IP) performance across different policy phas...
This study empirically examines the effectiveness of government support policies for one-person creative enterprises by comparing their financial performance, employment outcomes, and intellectual property (IP) performance across different policy phases (2nd to 4th) and the period of quantitative expansion. The analysis uses data from the National Survey of One-Person Creative Enterprises conducted from 2015 to 2023.
The findings are as follows. First, sales increased and the break-even period shortened across successive policy phases, with these improvements particularly pronounced after the quantitative expansion in 2020. Second, employment performance increased in the third phase compared to the second phase but declined in the fourth phase. This shift appears linked to digital transformation, including automation and platform-based operations. Third, IP performance declined continuously across policy phases, indicating a gradual weakening in securing intellectual property rights, which are a core component of technological innovation capacity and market competitiveness.
Overall, government support policies have positively contributed to financial stability and growth. However, new challenges have emerged, including structural employment changes and declining IP creation. Multifaceted policy support, including expanded tailored R&D assistance, is necessary to promote sustainable growth and strengthen core competencies. This study contributes by empirically demonstrating policy effects across different implementation periods and deriving policy implications.