시험인증산업에서 기밀보안성과 전문성에 대한 수요기업 선호 분석과 서비스 고도화 방안 = Consumer Preference Analysis for Confidentiality, Security and Expertise in the Testing and Certification Industry

다국어 초록 (Multilingual Abstract)

The TIC(Testing, Inspection, Certification) industry has long developed into an oligopolistic service market where a small number of companies provide services under state management and supervision. In this process, the industry is facing an industry-wide crisis due to the lack of response to ICT convergence and market opening. In this context, this study examines key factors influencing the competitiveness of the testing and certification industry, focusing on confidentiality and expertise. Using conjoint analysis, we assess the part-worth values of key attributes, including original document tamper prevention, digital test reports, the number of confidentiality violations, competency of testing personnel, investment rate in testing and certification infrastructure, report quality, and service fees. The results indicate that confidentiality is more critical than expertise, with confidentiality violations and tamper prevention having the greatest impact on client preferences. Market share simulations demonstrate that improvements in confidentiality and expertise significantly contribute to market expansion, while fee reductions serve as an effective strategy for strengthening competitiveness. This study provides practical insights for testing and certification institutions, highlighting the need to enhance confidentiality, expertise, and pricing strategies to improve service reliability and professionalism.