퍼스널 헤어컬러 변화를 적용한 남·녀의 인상형성 평가에 관한 연구 = A Study on the Evaluation of the Impression Formation of Men and Women Applying for a Personal Hair Color Change

다국어 초록 (Multilingual Abstract)

This study would provide useful information with detailed data which is helping to form personal image in thepositive way. The evaluation of personal impression showed more positive in the best hair color applicationrather than the worst. The method of collecting data was questionnaire with photo stimuli and semanticdifferential scale. Using convenience sampling, we sampled male and female university students inChungcheongnam-do and Chungcheongbuk-do from 14th September to 10th October 2013. Experimentalstimuli were photos which contained 8 versions of hair color changes with criteria of best-worst match andfour seasons. Each seasonal hair type was shown by 80 students and total 320 responses were collected.
Excluding incomplete or improper answered questionnaires, 306 cases were used for the final data analysis.
The results of study were as follows. The statistical analysis showed significant differences of recognitionin the personal impression formation between the worst and the best hair color match. All gender highlyevaluated the factors of ‘feminine’, ‘individuality’ and ‘polished beauty’ and ‘strong’, applying the best haircolor match. However there were significant differences in each gender in a case of appling the worst haircolor. For male, they showed no significant difference in the factor of ‘activity’. However male studentsexpressed negative impression in the factor of ‘complexity’. This negative effect of complexity was causedfrom the weakening of ‘intelligent’, ‘calm’, distinctive’ and ‘strong’ image elements. For female, statisticallysignificant differences were shown in the factor of ‘feminine’, ‘individuality’, ‘polished beauty’ and ‘activity’except ‘complexity’.

참고문헌 (Reference)

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