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    Was the New Social Democracy frustrated in Europe? Or was it an impossible political project to renovate Social Democracy in the presence of the economic globalization and the regionalization of the European Union? What was the pursuits of the New Social Democracy and tangible changes that it brought about when it came into the political power? This paper will investigate the characteristics and limitations of the employment strategy of the New Social Democracy which the Social Democracy Party has pushed ahead as a labor market reform measure in the milieu of the critical and transitional period of Social Democracy. The labor market reform was a target project of the Green and Red coalition of Germany under the Schroder government. The New Social Democracy has to fight against the mass unemployment in a relatively hard times, while the traditional Social Democracy had easily targeted on the full employment owing to a more favorable economic environment of the Golden Age of the capitalism. The New Social Democracy tried to ease the job market contraction, on the one hand, by arousing those jobless people's responsibility and self-supportiveness to their unemployment condition and, on the other hand, by dramatic reduction of the wage complimentary social fare in order to reinforce their employment motivation. Those plans of the New Social Democracy were the outputs of their both reception of the communitarian appeal for reconstructing a community by means of full commitments of the people in the crisis of the welfare state and New Keynesian Economics policy that the structural unemployment could be exclusively resolved by means of alteration of the labor supply conditions. This paper will focus on the background of the transition of the employment strategy of the Social Democracy, the characteristics of the employment strategy of the New Social Democracy, and the products and limits of the labour market reform of the German Social Democracy Party as their continuation efforts.
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    Was the New Social Democracy frustrated in Europe? Or was it an impossible political project to renovate Social Democracy in the presence of the economic globalization and the regionalization of the European Union? What was the pursuits of the New Soc...

    Was the New Social Democracy frustrated in Europe? Or was it an impossible political project to renovate Social Democracy in the presence of the economic globalization and the regionalization of the European Union? What was the pursuits of the New Social Democracy and tangible changes that it brought about when it came into the political power? This paper will investigate the characteristics and limitations of the employment strategy of the New Social Democracy which the Social Democracy Party has pushed ahead as a labor market reform measure in the milieu of the critical and transitional period of Social Democracy. The labor market reform was a target project of the Green and Red coalition of Germany under the Schroder government. The New Social Democracy has to fight against the mass unemployment in a relatively hard times, while the traditional Social Democracy had easily targeted on the full employment owing to a more favorable economic environment of the Golden Age of the capitalism. The New Social Democracy tried to ease the job market contraction, on the one hand, by arousing those jobless people's responsibility and self-supportiveness to their unemployment condition and, on the other hand, by dramatic reduction of the wage complimentary social fare in order to reinforce their employment motivation. Those plans of the New Social Democracy were the outputs of their both reception of the communitarian appeal for reconstructing a community by means of full commitments of the people in the crisis of the welfare state and New Keynesian Economics policy that the structural unemployment could be exclusively resolved by means of alteration of the labor supply conditions. This paper will focus on the background of the transition of the employment strategy of the Social Democracy, the characteristics of the employment strategy of the New Social Democracy, and the products and limits of the labour market reform of the German Social Democracy Party as their continuation efforts.

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